GIS and Geomarketing - Methods and Strategies in Spatial Marketing
📍 GIS and Geomarketing – Spatial Intelligence for Smarter Business
“GIS and Geomarketing: Methods and Strategies in Spatial Marketing” unlocks the power of location-based intelligence in the world of modern marketing. It introduces marketers, analysts, and entrepreneurs to the strategic use of Geographic Information Systems (GIS) to understand customer behavior, optimize sales territories, and boost campaign effectiveness.
From store site selection, market potential analysis, demographic segmentation, to real-time competitor heatmaps – this book showcases how spatial thinking can transform raw business data into winning strategies.
Core concepts covered:
- 📊 Location-based customer profiling and clustering
- 📦 Catchment area analysis and sales forecasting
- 🛍️ Retail site selection using GIS models
- 🎯 Targeted advertising with geospatial insights
- 🚗 Travel-time and drive-time-based market reach
Who should read this:
- 🧠 Marketers looking to add geointelligence to their strategies
- 📍 Retail chains, franchises, and logistics planners
- 💻 Data analysts and GIS professionals in business roles
- 🎓 MBA students exploring smart marketing tools
In a world where “location is everything,” geomarketing powered by GIS helps businesses reach the right people, at the right time, in the right place — literally.
Keywords: GIS Marketing, Geomarketing Strategy, Location Intelligence, Spatial Marketing, Business GIS, Retail Site Selection, Catchment Area GIS, Demographic Mapping, Market Segmentation GIS, GIS for Sales Optimization
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